Small business secrets...

With the rise in popularity of Google Adwords or Pay Per Click (PPC) advertising, many small businesses have been priced out of this once cost-effective online advertising medium. Increasingly, the best option for marketing small business websites is to move to the top of search results pages.

Blogging is one of the best things you can do to keep your small business website up-to-date, informative and optimised for search engines. All too often, these small business blogs start out enthusiastically but don’t become a regular feature.

When optimising your small business website for search engines, your first port of call should be keyword research. After all, how can you expect to rank highly on search engines if you don’t know which search terms you’re aiming for?

For a small business, it’s important to save money wherever possible. If you know a few simple tricks, you can easily save money on your essential business services such as utilities, technology, telecoms and even business website.

When creating a small business website, the domain name is one of the key things to consider. Along with the design and content of your website, the right domain name helps to solidify the branding of your small business online.

Many of us use social media sites such as Facebook, Twitter and LinkedIn as a fun part of our personal lives. But many small business owners are unaware of how social media can benefit their business, or are unsure of how to go about using social media for business purposes.

We all know that mobile web browsing has been on the rise in recent years - you only need to look around you to see countless people attached to their smartphones and tablets. And if you keep an eye on your website analytics, you’ve probably noticed an increase in the amount of mobile traffic coming into your small business website.

HMRC’s deadline for self-assessment tax returns passed a few weeks ago, and many self-employed workers and small business owners have already received a penalty notice in the post for failing to complete their tax return or pay their balance.

There is no shortage of business books on sale today. They are filled with the latest buzzwords, management trends and good looking charts yet most do little more than stating the obvious.