Not all landing pages are the same; in design or intent. This info graphic walks you through 5 different types of landing page.

Long form content

Present relevant information, such as an eBook, that can't be found anywhere else.

Free trial

There is so much choice on the internet, customers are becoming extremely indecisive. Offering a free trial is a great way to entice unsure customers.

News/updates

This page encourages your visitors to sign up to hear more from you.

Discount

Another tool to persuade your unsure visitors. This tool costs you nothing unless someone signs up.

PPC

Pay Per Click. Don't just focus on the advert - the landing page is just as important for conversion.

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