This generation has fallen into the digital age and the plethora of new ways to connect. Each new social media phenomenon has left other networks trying to win back their once loyal followers.

When you start a business, your home is often your office, but for those fortunate enough to live in the wonderful British countryside, your broadband could cause you some problems.

It is surprising to see the number of myths surrounding email marketing! 86% of business professionals prefer to use email when communicating for business purposes so if you’re thinking of stopping email marketing in your business STOP. 

I’ve always thought of SEO and PPC as two completely separate processes, and not together. But now I think about it, SEO and PPC should both be used together to grow your online presence, you shouldn’t have to pick one or the other! Actually, they work hand in hand, and can lower the cost of the services!

Every business reaches a time when they’ve hit the glass ceiling, but want to keep growing. But they’re not always sure how to. How can you know if it is the right time? Of course every business is different, so will be ready at different times, but below I’ve outlined some areas to consider BEFORE you start to grow your startup. If these six areas are set up correctly before you begin to grow, you’ll have a smoother journey.

With businesses moving to the cloud, working from a smartphone is now a reality for many people. Faster internet speeds, and WiFi hotspots everywhere we go - even on the Tube! People are increasingly using their smartphones to get more work done, whether it is while commuting to and from work, or at home.

GDPR is the new data protection legislation coming into action on the 25th of May 2018. As well as any customer data you collect or process, your cloud phone calls are also going to be affected. You’ll soon need a legitimate reason for retaining phone numbers and recording calls, notifying and gaining permission from the user before you do so. Likewise with contacting old leads by phone. If you’re storing lead data, the user must be informed and give consent.

As a sole trader or the single employee of your business, the most important person in your business is you. It’s vital that you remain connected to your customers, suppliers and partners at all times. If you’re at a meeting or out of the office - which many business owners are - you still need to answer all your phone calls, wherever you are.

There is no doubt that cloud phones are paving the way for how businesses will be run in the future. But research shows that over half of small businesses in the UK still aren’t using the cloud.