Small business secrets...

Marketing to Millennials

Posted by Suzannah Hale on Jul 13, 2018 12:06:55 PM


This generation has fallen into the digital age and the plethora of new ways to connect. Each new social media phenomenon has left other networks trying to win back their once loyal followers.

Teens make up most of the digital world with, 92 per cent of teens report going online daily — including 24% who say they go online “almost constantly,” Keeping a popular relationship with this generation is key to a successful Social Media platform. Teens follow trends (nothing new) but now trends change so fast due to online rapid pathways of information.

To succeed in marketing to teens you must stay up to date with the current trends. And have new material ready at all times. You should use language that their peers would use in marketing efforts to create a relationship with them. Millennials want connections they aren’t encouraged to connect to company oriented agendas. They want personalised messages, A 2014 survey, Engaging Millennials: Trust and Attention Survey, reveals that 84 per cent of Millennials don’t trust traditional advertising. Picking up on what this generation wants through research and keen social media knowledge can keep teens on your site.


Blog written by Mariah Rowdy.

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