1. Brand Awareness
Giving to charity creates massive awareness for your brand.
Make the most of your collaboration and encourage your partnered charity to showcase a link to your company on their website.
This will open up a whole new audience for your business.
2. Networking Opportunities
Charitable events and meetings can open up to more networking opportunities.
This can lead to more contracts for your business and can even attract partners who can assist in deals and profits.
Furthermore, choosing to support a local charity can create a stronger relationship within your community attracting new customers.
3. Financial Benefits
Following on from the last point, there is a substantial link to charity and increased profits for small businesses.
On average small businesses that give more than 0.5% turnover is 20% more likely to see an increase in profits.
4. Employee Morale
Finally, giving to charity can create a happy work environment promoting and heightening employee morale.
As we’ve discussed before a positive work culture is an essential part of running a successful business and charitable work can instil belief in the company and confidence in leadership.
Supporting and working with a charity is extra work and can take away from your business but done correctly can open up to better connections, profits and brand awareness.
Consider reaching out to charities and extend your company image all while promoting a good cause.