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The benefits of email marketing for small business

Posted by Amina Addow on Feb 11, 2019 2:19:32 PM
Amina Addow
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Who says email is dead?

Email marketing is still used by thousands of businesses in their digital marketing campaigns.

It’s time for small business to get into this phenomenon too! We delve into the many benefits email marketing can bring and how to utilise this to the fullest.

Increase customer engagement

Get consumers engaging with your brand!

Curating regularly targeted email campaigns will build and strengthen relationships with your consumer base.

This will get stronger in time by sending relevant content and enable your business to create new content such as monthly newsletters.

Tracking and measuring behaviour

Programmes such as Intercom is a great platform for consumer insight as it provides detailed stats.

For example, Net Promoter Scores and the number of people opening and receiving your emails.

Small businesses can use this to find out which emails have a higher success rate to make sure future trials perform better.

Testing new products and services

Following on from the last point, email marketing allows the testing of products and services.

With Intercom, you can segment your customers and send specified campaigns to customers who are most likely to respond.

By testing these aspects you can analyse data and make sure future marketing campaigns are a success.

Generating sales

Perhaps the biggest benefit of email marketing is it's potential to generate sales.

In fact, 59% of B2B marketers say email is their most effective channel in generating revenue.

Using email marketing to notify consumers of discounts and new services is worthwhile.


Email marketing continues to be the most effective form of online marketing in terms of measuring your results and implementing personalised messaging.

By adding email marketing to your strategy you could see mountains of results and be able to match up with larger businesses/competition who are already using this to their advantage.

For more tips and tricks to help your small business thrive, be sure to check back onto for more resources.


Topics: Small business tips, Latest

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