Small business secrets...

How to give your small business a boost this January

Posted by Amina Addow on Dec 20, 2018 2:10:33 PM
Amina Addow
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The end of the year is almost upon us and it is vital to have a plan on how your small business can kick off the New Year. We've set out tips and areas you can work on to make sure you have a clear insight on what 2019 means for your business.

Start sketching out goals and strategies

The first month of the New Year is the perfect chance to get goals and strategies ready for this year.

This can be planning out what you want your business to achieve in the coming months and setting realistic targets. Additionally, it is essential to coincide this with team meetings to make sure your employees are on the same page.

By preparing and discussing these goals you can make sure your small business is going in the right direction.

Stock up on Content

Following on from the last point, you can also use this opportunity to tackle and plan marketing campaigns.   

Take advantage of the time when business is slow by creating media campaigns and blog posts to stockpile and publish throughout the year.

This will make it easier as you wouldn’t have to rush to get this content done during the busiest time of the business.

Budget

Perhaps, the most important aspect of running a business is budgeting and financing.

Creating and sticking to a budget will provide stability and avoid any unwarranted surprises or hardships.

This is an essential activity that can help you optimise which key areas you want to focus more or less funding on.

Sneak Peeks

After the holiday season and sales, it is essential to keep your customers coming back to your business.

Posting enticing sneak peeks of products and campaigns will keep the consumer interested and excited for the year to come.

These deals can be promoted via social media and video campaigns increasing traffic to your business. This could also see your business gain new customers before launching the product or service.

Additionally, by analysing the engagement with these campaigns will help gather data for more effective marketing campaigns in the future.

Making use of January will hugely benefit your business in terms of sales, customers and engagement to your product or service. By starting the year off strong you can make sure that your business will succeed all the way through 2019.

 

For more tips and tricks to help your small business thrive, be sure to check back onto www.bonline.com/blog for more resources.

Topics: Small business tips, Latest

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