If you’re reading this, then you probably know the basics of how Google Adwords work (and if not, I recommend that you read this blog first). When searching for a product, service or company, 95 percent of people use the first page of results. Google Adwords not only guarantee a first-page result on Google, but they enable you to target, measure and progress your ads while keeping within a strict budget.

Measurable

John Wanamaker, an American merchant once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. In business, and especially small businesses it’s essential to know what you’re spending your marketing budget on. There are some questions such as: Are people clicking through to your website? Are they buying your products?

With Google Adwords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimising your campaigns, fine-tuning keywords/ads/ad groups will ensure your metrics improve over time.

Cost-effective

One of Adwords main advantages is how cost effective it is. Each company will set its budget with different limits. You can set your budget at £10, £100, or even £1000. What’s more, the more time you invest in Google Adwords, your cost per click should decrease as your campaigns become more optimised. You’ll see an increase in website traffic and sales/leads, while a decrease in costs.

Highly relevant and targeted

Your ads will be targeted to certain keywords which represent your product or service. Therefore when your ad appears, you already know the searcher is looking for your product and therefore, they’re more likely to convert. It’s a quick and easier way to find customers.

Final thoughts

Google Adwords are a great way for small businesses to get to the top of the search engine without needing to break your budget. bOnline, a certified Google partner, offers a cost-effective PPC campaign management, running your Google Adwords for you, keeping within your budget and leaving you to focus on other aspects of your business, like handling the enquiries brought in from the Adwords.

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If you have any questions or comments about this post, please fill in the comment box below, or send me an email: shale@bonline.com. To find out more about bOnline, please visit our website.