We’ve previously spoken on how social media sites such as Facebook, Twitter and Instagram can have a positive impact on your small business.  However, one social networking site is often overlooked in this conversation - LinkedIn.

LinkedIn has over 500 million users and 250 million active users and is seen as a user base for professionals and business.

LinkedIn has shown to be the perfect platform in getting your company noticed. In today’s post we look at the many benefits this can bring to your small business.

Revenue

LinkedIn’s large user base opens up to a world of B2B interactions which could lead to more profit and referrals. In fact, 80% of leads come through LinkedIn, focusing your company on this platform is worthwhile and could offer a boost in revenue.

Acquire new customers

As a social network your business can use this as an advantage and acquire new customers. The recommendation tool makes it easy for customers to interact with you via status updates and sharing content. Sharing content consistently will encourage connections and build interest in your brand company.

Build your industry network and influence

Using LinkedIn's search feature you got the world's industries and associations at your feet. With thousands of groups dedicated to small business topics, you're sure to find a relevant group to network. Furthermore, LinkedIn will show and promote local events in your expertise easily allowing you to network and meet prospective customers and potential business partners.

Conclusion

LinkedIn is a powerhouse, offering a wealth of information that can benefit and even source profit and connections for your small businesses. Regularly engaging with peers and networks will bring your business to a larger audience and cementing your brand as you build new networks and engage.

For more tips and tricks to help your small business thrive, be sure to check back onto www.bonline.com/blog for more resources.