Social media is key to creating brand awareness and can turn content into conversations. Furthermore, it can aid in giving a format and a platform for your small business.

The digital space can be used to revolutionise your marketing campaigns and we look at which social media trends you should be using.

Video Campaigns

Step up your social media campaigns by utilising videos to bring a fun spin to your announcements and advertisements.

This medium is also advantageous as it can really bring out the creative side of your company in an interesting and interactive way.

As video medium continues to be on the rise it would be beneficial to adapt this into future marketing campaigns.

Go Live!

Following on from video use, in the age of social media, it’s now possible to share content in an instant.

More and more businesses are turning to live video to share content and engage with users. There have been 3.5 billion live streams on Facebook alone.  

Going forward, live video will account for 17% of Internet video traffic by 2022.

It is worth capitalising on this phenomenon now.

Influencers

In the world of the internet and social media, it’d be difficult to ignore the influence of stars on Instagram and YouTube.

Using, word of mouth marketing from these individuals can extend your business reach and amplify brand awareness.

Partnering up with a social media influencer can potentially let your business reach an entirely new audience

Voice Search

There's no denying that voice search is on the rise.

A recent survey shows that 58% of consumers over the last 12 months have used voice search.

This tool can be used to heighten your SEO and advertising campaigns to make sure your business is more prominent in these search engine results.

To find out more about how your business can prepare to use voice search in your future marketing campaigns click here.

Conclusion

By implementing these strategies will see you take your brand further in creativity and increase awareness about your business and product.

Moreover, social media is key in creating an audience and a channel for consumers which shouldn’t be taken lightly or forgotten when planning marketing campaigns.

As always for more tips and tricks to help your business thrive be sure to check back on www.bonline.com/blog