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7 things to do after launching a new business website

Posted by Amina Addow on Apr 24, 2020 4:38:11 PM
Amina Addow
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So, your new website is now live! Your business now has a virtual shop window open to everyone. Now there are some steps to take to make sure the right prospects to visit your site. 

Here are actionable tips to get your website off on the right foot and start generating leads.

1.Promote, promote and promote

Make sure that your current customers are aware of your new website by promoting through several channels. This could be by an email newsletter or social media. This can directly increase the traffic to your website and help get the word out. To entice more interest it would be ideal to create a website-exclusive offer and test out the mechanics of your website.

2. Start your blog

To properly optimize your website, starting a blog is imperative. Content marketing is key for search engine optimisation (SEO) and making sure your website is visible on Google. A mix of long and short-form content can help your website rank but make sure it’s useful content that your audience would want to share. 

To get the best use out of written content is to use services such as SEMrush  to make sure you’re using the correct keywords for an increased chance to rank.

3. Replace mobile numbers

If you’re still using a mobile number on your website, it’s best to replace this with a landline. There are a lot of negatives associated with a mobile number such as distrust and the decreased chance of customers calling in. A switch to VoIP offers a virtual landline number to better communications, unique customer journeys and more.

4. Get your website page titles and feature images sorted 

Take the time to audit through your web pages to make sure SEO descriptions are in order. This can be done through WordPress or whatever website hosting service you're using.

Furthermore, ensure that shared pages look great. Each page and blog post should have a visible 'featured image' to go with it. So when sharing on socials you have a clear image, headline and audited description. 

5. Set Up Web Analytics

Using web analytics provides priceless data to your business. For example, how many people have visited your site and how long someone has browsed on your site. With this data, pages with higher viewership can be used to figure out how to draw in more traffic and better other pages. A good tool to look up website users is Google Analytics.

6. Monitor your search rankings

To keep track of your SEO efforts, monitor your search rankings. A good ranking can direct more traffic and increase leads for your business. An easy way of checking where your site ranks currently is typing a keywords into Google Search and taking note of the position of your website. 

7. Check Your Site’s Speed

Finally, check and monitor your site's speed. Site speed is now a factor of ranking websites on Google. Not only that, users hate waiting for a web page losing potential prospects and less likely that they will visit your site again. 

Not sure where to start in getting your website up to date? We offer SEO services to do the hard work for you. To find out more check out our personalized packages

Topics: Small business tips, Latest

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A blog by bOnline for news, tip and insights for  UK 'micro-business' owners.

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