International Women’s Day is a time for us all to reflect on what has been achieved in recent years to bring equality and a greater diversity to the workplace. It also focuses on what more can be done to press for progress.

Stop using a mobile number as your work phone, switch to cloud phones. The secret is - you don’t have to stop using your mobile! Most people, your customers included, feel more comfortable answering the phone and calling a landline rather than a mobile.

See the newspaper article above? It looks pretty convincing right? Confession, I made it all up! 

First things first - some of you are probably wondering.

I’ve noticed a lot of comments surrounding the new GDPR legislation along the lines of ‘well we are leaving the EU, so why does it affect us’? It’s a good question, and it certainly got me thinking. I’ve done some research and discovered the low-down of how GDPR affects us in the UK with Brexit looming.

The introduction of cloud technology can mean big changes for small businesses. Moving email servers, phone systems and data storage offers many benefits including time and money savings, productivity boosts and more flexible working.

Remember GDPR is fast approaching! Come May 2018 businesses must all adhere to the new rules concerning personal data and consent. For small businesses looking into the new legislation now, it should be easy to get your data in order in time. I’ve created a checklist for small businesses so they can make sure they don’t miss anything.

The EU’s General Data Protection Regulation - GDPR - kicks into action in May 2018, so it’s really important that you start familiarising yourself with the changing legislation now!

Deciding where to spend money in a small business is always difficult - with so many worthy things to spend your budget on. Using Google AdWords can seem daunting and scary – especially when it involves bidding against your competitors for keywords.

Before we begin, I think it’s important to point out that not every social platform is right for everybody. A lot of the time companies - like individuals - will drift toward their preferred platform. Which basically means the platform they like using the most, which more often than not is Facebook.

If you’re reading this, then you probably know the basics of how Google Adwords work (and if not, I recommend that you read this blog first). When searching for a product, service or company, 95 percent of people use the first page of results. Google Adwords not only guarantee a first-page result on Google, but they enable you to target, measure and progress your ads while keeping within a strict budget.