Small business secrets...

You may think that Black Friday and Cyber Monday is an American tradition, so you shouldn’t spend your valuable time participating. This is far from the truth. Black Friday is the biggest shopping day of the year, with customers last year spending £5.8 billion over the four day Black Friday - Cyber Monday weekend. This was a 15% increase in spending in 2016 over the previous year!

Not all landing pages are the same; in design or intent. This info graphic walks you through 5 different types of landing page.

So you’ve decided to start producing content to build your brand awareness and increase your SEO. It’s a tactical decision and if done correctly, can reap many rewards. It is becoming increasingly important that small businesses produce content, whether that be blogs, eBooks, checklists or videos, among other marketing techniques, in order to stay competitive.

Generating new leads is the most important task when starting or growing a business. Unfortunately, it is getting harder to gather leads using traditional marketing methods such as trade shows and adverts in magazines.

If you’ve been considering a new website for your company, now is the ideal time to get the ball rolling. With Chrome’s update activating in October 2017 (Chrome 62), marking websites with data entry fields ‘not secure’, your old website could be at risk.

Fact: 93 per cent of online experiences start with search engines.

The difference between SEO and SEM is that Search Engine Optimisation helps you rank higher in the organic searches on the likes of Google and Bing. Whereas Search Engine Marketing is a paid method of appearing at the top of searches for certain keywords. Both methods have their strengths, and could vastly improve traffic to your website.